YouTube has enjoyed a successful five years, and now moving into it’s sixth, it has compiled some very impressive new statistics. Studies have shown that 48 hours of video are now uploaded per minute and over 2 billion videos are viewed every day. Why? you ask. People watch YouTube videos because they are entertaining, educational or humorous. Regardless, the content must be remarkable, or it will not inspire further social action; and continued consumer support.
Companies that are new to YouTube and video marketing, should focus their efforts on creating content that is fun. The goal should be something that will with either leave the audience laughing, or really makes them think. Do not try and force their action. Instead, generate brand building content, that motivates them and encourages their own action. Your video should be something worth watching, that consumers find remarkable and are inspired to share, like or re-tweet to their friends or followers. Twitter for example, is playing an important role in how videos gain notoriety on YouTube, and will likely continue to influence consumers for quite sometime. In fact, recent studies have shown that for every auto-shared tweet, up to six new YouTube browsing sessions; are likely to result.
Businesses should definitely not be afraid, to make a modest effort at video marketing, on YouTube. Even if you have an unlikely name, and the video project has no little or no marketing budget behind it, you will not gain any worthwhile experience or content; without experimenting a little first. Furthermore, once you have gained the confidence to launch a well-executed YouTube campaign, it can offer many benefits to your business; especially in terms of brand building and improving online visibility. This includes an affordable medium, that has a base age demographic of 18-54, offers video content in 43 different languages, and enjoys visibility in 25 countries. If you think that Internet video is a fad, you are very much mistaken.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
