Businesses and organizations can build consumer loyalty and trust in their brand and company, by personalizing their social media interactions; with a genuinely human touch. Although it may seem difficult at first, it’s really not. To be successful, businesses must consistently generate rich and meaningful content, that is written in first person; and uses a steady and conversational tone. Furthermore, all social media team members should have their proper names, and appropriate photos displayed, so that other community members can more closely relate; and build open relationships with social media administrators.
This open and pro-active approach to social media marketing, encourages businesses and brands to connect with their followers and customers, by promoting a two way conversation that inspires consumer participation, trust; and the continued sharing of important marketing and customer satisfaction information. During this time, assertive businesses should use the valuable opportunity, to show their ongoing appreciation to loyal and supportive followers and fans. For example, when a fan of a business or brand makes a comment on a post or status update, businesses should openly acknowledge them; and reward each individual for their valued participation.
If businesses take this personalized approach to brand building using social media resources, it will encourage meaningful customer relationships, and promote long-lasting brand loyalty and continued company support. By inspiring open and direct conversation with active consumers, the information that is shared, will flow naturally into their network of family, peers and community; encouraging the desirable viral benefits of word of mouse marketing. Businesses should consider, that (statistically) each time a fan or follower comments on your Facebook page or status update; their interaction is shared with (an average of) one hundred and thirty friends. That action provides positive business exposure to new and potential clients, as well as, brand reinforcement for existing customers.
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