The true power of social media resources like Twitter and Facebook, is derrived from their ability to send timely, focused and permissive messages; to a captive audience of friends and followers. As such, to improve the reach of their branded messages, it is incredibly important for businesses and organizations; to build a large and loyal Facebook and Twitter following. However, to be successful at this method, they must make a genuine effort to engage their audience; and consistently maintain their interest.
Although this approach may seem a little overwhelming for some entrepreneurs, organizations and business owners, by engaging the active participants within their industry, they will quickly find other members of the social community who share common interests; and the desire to communicate meaningful content and information. One proven method of accomplishing this, is to utilize powerful tools like Tweepi or Twellow to find entertaining and informative Twitter participants, personalities; and industry relevant lists to follow. As well, when tweeting their own posts and updates, businesses should include relevant and descriptive # hashtags, to deliver their Tweeted content to targeted # groups or lists. Be careful to use # tags that are appropriate, and work toward accurately describing the content of your tweet, such as #SocialMedia; for example.
To captivate and maintain the interest of loyal Facebook friends and Twitter followers, businesses must consistently and regularly Tweet the posts and updates of influential industry bloggers, and include all links to relevant blog posts, articles; and any other related content. Be certain to award credit to the author and provider, by including their name and/or Twitter handle. This approach to social media can establish credibility and create awareness, with a growing consumer audience. As well, businesses and organizations should consider retweeting their own great updates to add value for their loyal followers, and to ensure that their rich branded content is not buried and forgotten; in Twitter’s bottomless pages and archives.
The most important thing that businesses should remember about marketing on Facebook, Twitter and YouTube, is that social media is best used for approaching consumers to socialize; not sell. In fact, the only thing that has proven it can be sold successfully, using social media resources; is you and your brand. An approach that repeatedly offers your own services, or provides the audience with a single-minded conversation, will result in a speedy desertion; of unhappy followers and friends.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
