The true power of social media resources like Twitter, comes from their ability to send timely, focused and permissive messages; to a captive audience of friends and followers. As such, it is incredibly important for businesses and organizations to build a large and loyal Twitter following, and to make a genuine effort to engage them; and continuously maintain their interest.
Although this approach may seem a little overwhelming for some entrepreneurs and business owners, by engaging active participants within their niche, they will quickly find others who share common interests; and the desire to share meaningful content and information. One method of accomplishing this, is to utilize powerful tools like Tweepi or Twellow, to find entertaining and informative Twitter personalities and lists to follow; within a particular industry. As well, when tweeting posts and updates, include relevant and descriptive # hashtags to deliver your Tweeted content to targeted # groups or lists; like #SocialMedia for example.
To maintain the interest of your information starved followers, consistently and regularly Tweet the posts of influential industry bloggers, and include all links to relevant blog posts, articles and any other related content. Be sure to attribute credit to them, by including their Twitter name, such as @TWMG. As well, you may want to consider retweeting your own great updates to add value for your followers, and to ensure that your rich content is not buried and forgotten; in Twitter’s endless archives.
The most important thing businesses need to remember about Facebook, Twitter and YouTube, is that social media is best used for socializing, not selling. In fact, the only thing that can be sold successfully using social media resources, is you and your brand. Repeatedly offering your services, or a single-minded conversation, will result in a speedy desertion; of hoards of unhappy followers.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
