When somebody refers to something as remarkable, in the true sense of the word, it means that it is worthy of a remark. Unquestionably, this process involves participating in a welcome conversation. During this permissive social interaction, each participant is eager to share their positive experiences; with a captive audience of friends, followers, families, etc. Ideally, these consumers will effectively communicate their previous positive experience and endorsement, in a manner that their peers can closely relate to. In turn, this will inspire their receptive audience, to relay the positive message to others; initiating a perpetual cycle of word of mouth and word of mouse marketing.
You see, in the early days of television advertising, marketers purchased as much advertising exposure; as their outrageous budgets would allow. Then, they would bombard consumers with repetitive ads, hoping to instill an emotional attachment; that would be instinctively recalled at purchase time. The trouble is, nobody cares about resolving an issue, until there is a problem. For example, when the sudden need for reputation management arises, consumers go to out and purchase the same digital PR services; that they always do. Unless in the interim, a well-regarded peer offers positive remarks about another digital PR firm, who (in their experience) provides a “remarkable” alternative; and a much better solution.
Unlike the intrusive television ads, that routinely disrupt your nightly sitcoms, sporting events and made-for-TV movies (etc.); this form of marketing is permissive. In most instances, the social interaction takes place in a comfortable environment, and the desire for the conversation was either invited (a question) or implied (forum, chat, email, etc). As such, by creating remarkable content for website visitors and Internet consumers, and by using word of mouse marketing to communicate your message to consumers; the endorsement will be far better received by your audience.
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