Daymond John provides a plethora of valuable experience, tips and advice to entrepreneurs on the Shark Tank, in his Power Journal and in his books. Make no mistake, his words of wisdom are not exclusive to the fashion industry, but instead can be effectively applied to any number of business endeavors. Referencing one of my earlier posts, which detailed my pick of the best advice and business tips from Daymond John, I will explain how I apply 10 of his business tips/advice; directly to search engine marketing.
- The best laid plans… “Take the time to do your homework.” Be certain to conduct the proper market research to determine your customers, competition and keywords. Use this valuable information to formulate an effective search engine marketing strategy, that is well-prepared for the marketing obstacles and SERP battles ahead.
- Never expect it to be easy… “Success only comes before work, in the dictionary.” By anticipating a difficult progression to the first page of search results, you can prepare yourself for campaign challenges.
- Earn it… “You have to work hard, in order to get the rewards, you see others earn.” Search engines do not sleep and it will (at times) seem like your competition doesn’t either. Warning: You cannot afford to take time off, without replacing soon after.
- Anything worth doing, is worth over-doing… “You need to work longer, fight harder and sacrifice more, than your competitors.” There will (likely) always be someone out there, working hard to get what you have. Whether is SERP position or website traffic, you can be sure that your competition wants it.
- Staying on your game… “While you are preparing for the game, your competitor is too.” If you want to be successful and stay that way, you must maintain a constant awareness of your Industry, including changes made in your competition’s strategy, consumers sentiment and search engine algorithms.
- Never be intimidated… “Keep your eyes on the prize.” There will be days when it seems that your competition has the upper hand, and is gaining momentum. Stay focused and confident.
- Nothing motivates like the success of others… “It is important to keep an eye on the competition, but don’t stress over what they have accomplished.” Think of it like this… If they can get to the first page of search results, you can do it… better and/or faster. Use their successes as a motivator.
- Be prepared to change it up… “… sooner or later you will have to make the difficult decision to change things up.” Search engines change their algorithm and consumers change their search behaviors. Accept that change is inevitable, and prepare yourself for difficult marketing decisions; in the future.
- Seeing the whole picture… “When you focus too intently on one aspect of a strategy, you hamper your ability to craft a well rounded plan.” The recipe for search engine marketing success, is made up of a number of quality ingredients. There are times during a campaign, especially when things are going well, that you may feel your immediate strategy is flawless. It is during this time, that your competition will capitalize on the points of your campaign, that are lacking the proper attention.
- Watch the Shark Tank Friday evenings on ABC… Daymond John, and a panel of successful entrepreneurs, make deals with contestants and offer valuable business, marketing and branding advice. If you want to be successful in your endeavors, I recommend watching and listening carefully.
It is paramount that you conduct the proper market research and collect the most relevant information, before embarking on your search engine marketing campaign. Know your client, know the competition, and know your customers. That information, in partnership with the 10 Daymond John business tips and advice I have detailed above, will help prepare you for the immediate SERP battles you face, and also provide you with the confidence you need to make strategic decisions; about the challenges and obstacles that lie ahead.
For more tips and advice, follow @TheSharkDaymond on Twitter.
