If businesses can apply the established principles of acceptable search engine optimization and search marketing, such as creating relevant website content, encouraging credible inbound links and generating consistent website traffic, it will greatly improve their chances in a search engine results battle; against an exact match domain name competitor.
With a variety of other ranking factors to consider, businesses should strongly consider focusing their daily efforts on exploiting their marketing strengths, and not their campaign’s weaknesses. With that being said, here are three fundamental principles of an effective search engine optimization strategy, that will require focus when attempting to gain an advantage; over an exact match domain name competitor:
- It is vital that business owners make a solid commitment, to consistently produce relevant and meaningful content for their consumer and search engine audience, to enjoy and share. Failure to produce such results, will likely result in fans, followers and search engines, quickly losing interest, and causing an exodus and drastic drop; in motivated consumer traffic.
- The quickest way for businesses to encourage credible inbound links to their website, is to generate meaningful content that others will be inspired to re-publish, on their own website. Aside from developing credible inbound links, this approach also increases a brand’s exposure, and improves consumer awareness; in the Internet marketplace.
- Businesses that produce remarkable content for their audience, will compel website visitors to communicate their positive experience to their fans, friends and followers, by inspiring them to share meaningful updates and links; in their own social communities. This word of mouse method of marketing, will encourage consistent website traffic, with the help of likes and recommendations.
Although many experienced search engine marketing professionals say they have witnessed countless instances, where exact match domains are favored and have out-ranked a branded (or non-keyword related) URL, Google’s search algorithm is far more complicated and advanced; than elementary keyword-URL recognition. As such, it is strongly suggested that the other ranking factors, such as the 3 listed above, can be used successfully to gain an advantage over exact match domains; and consistently rank higher in Google’s search results.
Connect with Kristoffer Howes for more Internet marketing and brand building tips, strategies and advice.
